CORPORATE COMMUNICATIONS from bdp1 Consulting Ltd

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CORPORATE COMMUNICATIONS

Let us enhance your communications. We have happily and successfully worked alongside our clients' Advertising, Public Relations (PR) and Investor Relations (IR) agencies. Not surprisingly, we have worked for maritime communicatons clients, ship performance optmizers, and for shipping intermediaries...little guys reaching industry behemoths with our help. The big guys have benefitted also...getting a fresh view on what their advertising agencies and PR people are telling them (one size does NOT fit all). Email us if we can help your maritime business get its message out to customers, investors & other stakeholders.

Email us if we can help your maritime business get its message out to customers, investors & other stakeholders. Writing, interviews, PR and IR Support.

View Barry Parker interviewing a group of shipowners at the Capital Link "Investing in Shipping" event held at the prestigious and very monied Metropolitan Club, in New York, on March 25, 2007

MARCH 25, 2007 "INVESTING IN SHIPPING" VIDEO INTERVIEWS BY BARRY PARKER
DRYS INTERVIEW	ATB INTERVIEW	ESEA INTERVIEW
QMAR INTERVIEW	TNP INTERVIEW	EXM INTERVIEW
ONAV INTERVIEW	DAC INTERVIEW	TBSI INTERVIEW

Open an interview with Capital Link's Mr. Nicolaos Bornozis at the conclusion of the very successful "Investing in Shipping" conference: BONRNOZISinterview

AUDIO INTERVIEWS BY BARRY PARKER
OCNF- James Christidouloump3 swf version	DAC- Dr. John Coustasmp3 swf version
MAXIM SECURITIES- Charles Rupinskimp3 swf version	GASS- Harry Vafiasmp3 swf version

PR AT ITS BEST: ARTICLES FROM THE WALL STREET JOURNAL

WALL STREET JOURNAL ARTICLE ABOUT FORWARD FREIGHT AGREEMENTS (FFAs) JANUARY 4, 2007

WALL STREET JOURNAL ARTICLE ABOUT CONSOLIDATION AMONG BULK SHIPPERS (sic) SEPT 19, 2007

WALL STREET JOURNAL ARTICLE ABOUT SHORTAGE OF DRYBULK VESSELS OCT 22, 2007

bdp1 Booth at a major Internet event circa 1999

All the writing and consulting makes us experts on how companies manage information about themselves, and ergo- their image and branding. Let us put our knowledge to work for you. We work alongside your advertising, PR and IR people. Or, we handle assignments on our own.

Because of our hands-on experience, we can work with you to develop and fine-tune a marketing strategy that will work for you. Every marketing arrangement is a little bit different, ranging from conventional PR placements through event production and management. We also can help with the actual implementation of the plan, working independently, or in concert with your PR, IR and advertising teams. We have helped with branding, ask for references.

Why a small firm in a vast marketing ocean? Conventional marketing techniques are sometimes wasted on the Maritime business. Often, personal relationships or sheer commodity pricing get in the way and counteract attempts to place a unique branding constellation around a product or service. Your company can stand out in this marketplace where brands are frequently fuzzy and often nonexisting. A good marketing plan requires a mix of promotional media but mainly common sense experience in the business.

BRIEFINGS AND SPEECHES:
Presenting complicated information in an easy to understand and actionable way has been a hallmark of bdp1 Consulting Ltd for many years. Providing briefings on important topics, and speaking to corporate groups or conferences has been one of our specialities.

IQPC Conferences

TECHNOLOGY: BROCHURES AND PRESS RELEASES: AT THE INTERSECTION OF TRANSPORTATION AND TECH TRENDS

Many brochures for communications and security products miss their mark because they are written by techies without insight into what the market wants. Let us write your brochure and get deep into the minds and budgets of your target audience. Slick marketing practioners call it "collateral materials", but an overly technical or inaccurate brochure may be called "collateral damage", if you are not careful.

We did a brochure* for MariTrac LLC which is a sample of our approach and style. Download it here.

Press releases should jump out, and help the Journalist concoct some original prose. Readers can see the difference. Ask us about high impact marketing communication and ask us for brochure/ press references from the worlds of ship operations and maritime communicatons.

* not all images cleared with their owners

PRESS RELEASES, WHITE PAPERS AND ADVERTORIALS:

We have prepared Investor Relations style press releases regarding corporate earnings and events. For software and technology vendors, well written properly researched papers on a slightly niche topic are a great way to sell to transportation professionals and other service providers hoping to pitch these professionals. Let bdp1 Consulting write a white paper for you that can be distributed to an audience of opinion influencers and knowledge leaders. The same format, liberally sprinkled with advertising, can also be used as an Advertorial. We have prepared numerous advertorials- see the writing archive for samples.

PRESENTATIONS, GHOST WRITING:

Powerpoint Presentations with Market Analytics
Ghost Written Speeches (such as "Branding of Shipping Companies", written for the CEO of a NYSE listed shipping company) and Articles

We have also written articles that appeared under a client's name, and have prepared presentations that were given by Corporate Executives at Conferences and shareholder / Board / investor meetings. We wrote a book chapter regarding movement of industrial minerals at sea, we have written articles for merchant bankers for prestigious annual publications.


mailto: bdp1@conconnect.com
INFO ABOUT US	bdp1 Consulting Ltd., based in the New York area, phone 1 516 606 9088 fax 1 516 628 8768

copyright 2007 bdp1 Consulting Ltd.